Digital Marketing Specialist

About the Role

WebWeaver Labs is seeking a creative and analytical Digital Marketing Specialist to join our growing marketing team. You'll work with diverse clients to develop and execute marketing strategies that drive real business results.

What You'll Do

As a Digital Marketing Specialist, you'll be responsible for creating and managing comprehensive digital marketing campaigns for our clients. You'll work across multiple channels and industries, gaining valuable experience while helping businesses grow their online presence.

Key Responsibilities

• Strategy Development: Create comprehensive digital marketing strategies aligned with client goals
• Content Marketing: Develop engaging blog posts, social media content, and marketing materials
• SEO Optimization: Conduct keyword research, optimize websites, and improve search rankings
• Paid Advertising: Manage Google Ads, Facebook Ads, and LinkedIn advertising campaigns
• Analytics & Reporting: Track performance metrics and provide actionable insights to clients
• Client Communication: Present results, recommendations, and strategic updates to clients

What We're Looking For

Required Skills

• Digital Marketing: 2+ years of hands-on experience across multiple channels
• SEO: Strong understanding of on-page, off-page, and technical SEO
• Content Creation: Excellent writing skills and content strategy experience
• Paid Advertising: Experience managing PPC campaigns on Google, Facebook, and LinkedIn
• Analytics: Proficiency with Google Analytics, SEMrush, Ahrefs, and other marketing tools
• Communication: Strong presentation and client communication skills

Nice to Have

• Experience with marketing automation platforms (HubSpot, Mailchimp)
• Knowledge of conversion rate optimization (CRO)
• Familiarity with design tools (Canva, Figma, Adobe Creative Suite)
• Experience with email marketing and lead nurturing campaigns
• Understanding of B2B and SaaS marketing strategies

Why Join Our Marketing Team?

Diverse Experience

• Work with clients across various industries and business models
• Gain experience with different marketing challenges and solutions
• Opportunity to specialize in areas that interest you most
• Exposure to both B2B and B2C marketing strategies

Professional Growth

• Access to latest marketing tools and platforms
• Regular training on new marketing trends and technologies
• Opportunity to attend marketing conferences and workshops
• Clear career progression path with leadership opportunities

Results-Driven Environment

• Work with data-driven approach and clear success metrics
• See direct impact of your work on client business growth
• Regular feedback and performance reviews
• Recognition and rewards for exceptional results

Compensation & Benefits

• Competitive salary as per market standard based on experience
• Performance-based bonuses tied to client results
• Professional development allowance for courses and certifications
• Flexible working hours and remote work options

Application Process

1. Apply: Submit resume, cover letter, and portfolio of marketing work
2. Portfolio Review: Showcase your best campaigns and results
3. Marketing Assessment: Complete a strategic marketing challenge
4. Interview: Discuss your experience and approach to digital marketing
5. Client Scenario: Present a marketing strategy for a sample client
6. Team Meeting: Meet with marketing team and leadership
7. Offer: Receive offer details and discuss start date

Ready to Drive Growth?

If you're passionate about digital marketing and want to work with a diverse range of clients while growing your skills, we'd love to hear from you!

Application Deadline: Rolling basis - we review applications weekly.

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WebWeaver Labs is committed to diversity and equal opportunity in all aspects of employment.